The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.
 |
| Image attribution: By JaisonAbeySabu - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33604757 |
The Ansoff Matrix is a useful tool for organizations wanting to identify and explore their growth options. Although the risk varies between quadrants, with Diversification being the riskiest, it can be argued that if an organization diversifies its offering successfully into multiple unrelated markets then, in fact, its overall risk portfolio is lowered.
source: https://en.wikipedia.org/wiki/Ansoff_Matrix
No comments:
Post a Comment